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Target the Desired Audience
The exact look and feel of any animation project depends largely on its intended audience. For example, educational programs aimed at children will use bold patterns and bright colors, while animated explainer videos for business executives anime lovers apk will use more restrained design elements. The studio you choose to provide animation for your project will increase its effectiveness by creating characters that are appropriate for the audience you want to reach.
An animation studio will help you determine the right style for your audience from the start by also providing concept design services. This service formulates vague ideas into a specific overall style. A skilled team of animators can guide you through developing your concept and then create unique characters that fit your vision and the audience that will enjoy the finished product.
Visually Describe Personality
Each character in your animation project will have a distinct personality. This personality is one of the traits that will set them apart from the existing animated characters out there. Through concept design and character design, your animation partner will work with you to determine the personality each character has. Developing these personalities may involve creating backstories to give them history and depth. Animators will then use this background to inform the understanding and development of their characters.
Animators will use their skills to take traits that have been refined earlier in the process and depict them visually in the character's body shape, facial expressions, and movements. For example, an animator will use lines to create a character's body that reveals their personality. Soft lines can convey gentleness, while sharp angles can reveal stronger or negative aspects of a character's personality. Animator Moritz Schneider, for example, explained that he used sharp edges on one of his characters to depict the character's hidden strength and integrity. These sometimes subtle design elements convey to the audience aspects of a character's personality that may not be explicitly articulated in dialogue or action and give them added depth and intrigue.
Additionally, the animator will use design elements such as accessories and colors to express the character's thoughts, feelings, and preferences. These elements can become an integral part of the character. For example, the Simpsons' yellow skin has become their trademark, one of the reasons they first caught the attention of viewers. Red and blue can convey the impression that the character has similarities to comic book heroes, while dark colors will give viewers the impression that the character has some less pleasant aspects to his personality. Accessories can provide a glimpse into a character's state (such as whether they are rich, stylish, plain, or simple).
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